From who has the best cookie recipe to where to get the dog groomed to the annual listing of best hospitals, the Internet is everyone’s go-to resource for information. With this in mind, McLean Hospital has developed a new, user- friendly website that helps referring clinicians, as well as patients and families, quickly find all of the information they need.
Launched in July 2014, mcleanhospital.org has seen an increase in visitor traffic and engagement—much of which is being attributed to the site’s modern look, improved search functionality, integration of social media tools and improved navigation that gives visitors easier access to information about hospital programs and services.
The goal of this comprehensive site redesign is to present the most important and contextually relevant information to the hospital’s primary audience of prospective and existing patients, family members and referring clinicians during their online hospital decision-making process.
“Over the course of the web redesign project we worked to elevate visual design and encourage user interactivity to create a better experience,” says Project Manager Scott O’Brien. “Our goal was to simplify navigation to help visitors get to the information they’re seeking as quickly as possible.”
From the homepage, site visitors can perform a search by psychiatric condition or view programs by level of care, watch program-specific videos, get directions, find information about philanthropic activities, read integrated news stories, or navigate to McLean’s new blog, Advances in Mental Health.
The site also seamlessly integrates McLean’s social media efforts, including Facebook and Twitter feeds, as well as an online newsroom that includes press releases, media coverage, hospital publications and media contact information.
In addition to the launch of the hospital’s standard website, McLean recently went mobile, designing a mobile-friendly site that gives visitors the ability to access key information instantly from their smart phone or tablet.