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Following more than two years of planning, development and testing, McLean Hospital has officially launched its newly redesigned website, www.mcleanhospital.org. The new website was designed to provide the hospital with a modern web presence while offering a streamlined, user-friendly experience for the end user with search functionality, social media tools and improved navigation that will give visitors easier access to information about hospital programs and services.
The goal of this comprehensive site redesign is to present the most important and contextually relevant information to the hospital’s primary audience of prospective and existing patients, family members and referring physicians during their online hospital decision-making process.
“Over the course of the web redesign project we really set out to elevate the visual design and interactivity to create a better user experience,” said Project Manager Scott O’Brien. “Our goal was to simplify navigation to help visitors get to the information they’re seeking as quickly as possible.”
From the homepage, site visitors can perform a search by psychiatric condition or view programs by level of care, watch program-specific videos, get directions, find information about philanthropic activities, read integrated news stories, or navigate to McLean’s new blog, Advances in Mental Health.
Other sections of the new site focus on research and education, while the Give page was created to guide those interested in donating to the hospital. The site also seamlessly integrates McLean’s social media efforts, including Facebook and Twitter feeds, and an online newsroom that includes press releases, media coverage, hospital publications and media contact information.
“Our new website positively positions McLean to be a part of the growing trend by consumers to use the web for online searches pertaining to their health,” said Nancy Hoines, senior director of Business Development and chairman of the website redesign committee.